Thoda Logic is Milan Icons’ Official Digital Partner

Most supporters will meet Milan Icons on a screen before they ever see the team in person: on Instagram, on YouTube, or on this website. That first impression has to carry the same standard as the crest and the black match kit. The studio responsible for it is Thoda Logic, Milan Icons’ Official Digital Partner.

Who are Thoda Logic?

Thoda Logic is an independent creative studio based in New Delhi and working worldwide. It describes itself as a creative agency and digital studio working across brand, creative, content, digital and growth: strategy, identity, campaigns, video, websites and the systems that keep them running.

The studio’s line is a fair summary of its approach: chaos is easy; creating something that matters isn’t. Its method moves from idea, to logic, to style, to impact. Find the thing worth saying, work out why it matters, give it a visual world, then make it move people.

Four ways of working

• Think: brand strategy, positioning, naming, identity and brand systems
• Create: campaigns, social, video, content and creative production
• Build: websites, e-commerce, digital platforms and interactive experiences
• Move: performance, launches, events and growth campaigns

A studio that knows sport

Sport runs through the studio’s work. It named and branded the Korfball Premier League, India’s first mixed-gender korfball league, and revealed it city by city. It has produced match-day social creatives for Delhi Capitals and on-ground material for a kabaddi league season, sharpened the brand and website for Sporty Bharat, and built the website for Significant Sports & Entertainment, the company that owns and operates Milan Icons.

The studio reports work with more than 150 brands, from sports franchises and leagues to consumer brands and founders.

Building milanicon.com

Thoda Logic designed and developed milanicon.com: the squad pages and player profiles, the 3D dressing room where the shirts hang on the rail, fixtures and the points table, and the stories in this newsroom. The brief was a cricket franchise with the sensibility of a Milan brand: black, gold and editorial, built around the crest and the city it represents.

What it means for Milan Icons

As Official Digital Partner, Thoda Logic looks after how Milan Icons appears online: the website, digital experiences and content that introduce the franchise to supporters in Italy and beyond. It works alongside the franchise’s Official Event Partner, Event-ually Yours, so that what supporters see online and what they experience in person feel like the same club.

See more of the studio’s work at thodalogic.com, or explore the franchise on the About Milan Icons page.