Event-ually Yours joins Milan Icons as Official Event Partner

A franchise is judged on matchdays, but it is felt at every moment around them: launches, team presentations, partner evenings, fan experiences. Getting those right takes a particular kind of partner: one that can plan, produce and run an event as a single job. Milan Icons has found that partner in Event-ually Yours, which joins the franchise as its Official Event Partner.

Who are Event-ually Yours?

Event-ually Yours describes itself as an India-based event group, creating and executing experiences across India and around the world. Based in Delhi, it works under a simple promise: “We plan it. We produce it. We run it.”

In eight years in business, the group has organised more than 1,000 events, including over 400 weddings. Its work brings creative, production, hospitality and on-ground execution under one roof, so an event doesn’t only look right, it runs right.

What they do

The group works across five areas:

• Corporate events: conferences, launches, award shows, roadshows and live events
• Weddings: planning, design, hospitality and execution
• Experiential and activations: brand activations, exhibitions and experiences
• Production: stage, AV, lighting, fabrication, show-calling and logistics
• Catering: menu design, tastings, live counters and service

Alongside these sits Aurum House, the group’s merchandising vertical, which brings branded merchandise and event essentials into the experience, from concept and curation to final delivery.

Experience in sport

Sport is already part of the group’s story. The clients it lists include cricket and league properties such as the ICC, the IPL, Delhi Capitals, Lucknow Super Giants, Abu Dhabi T10, the Korfball Premier League, the Pro Kabaddi League, UP Yoddha, the Ultimate Table Tennis League and MotoGP Bharat, alongside brands including Nike, Adidas, Red Bull, JSW and Carlsberg.

That mix matters for a cricket franchise. Sports events combine the discipline of a broadcast schedule with the energy of a live crowd, and the people delivering them need to be comfortable with both.

What it means for Milan Icons

As Official Event Partner, Event-ually Yours brings planning, production and on-ground execution experience to Milan Icons’ events and experiences. For a young franchise building its identity, and an audience in a country where cricket is still growing, the moments off the field are where supporters, partners and players first meet the club.

The partnership sits alongside the franchise’s Official Digital Partner, Thoda Logic, and the wider ownership and execution experience of Significant Sports & Entertainment. Find out more about the group at eventuallyyours.in, and meet the team on the Squad page.